Last Updated on November 23, 2022 by Jake Sheridan
Looking for a data visualisation tool? Grab these FREE Data Studio Templates to speed up your reporting.
I know I know, this is site is all about Google Sheets, not Data Studio. 🤷♂️
But Google Data Studio is a great tool for creating fancy reports (and useful analysis tools). And it also integrates with Google Sheets.
So what is Google Data Studio?
Google Data Studio is a free reporting tool you can use to create highly customisable dashboards and data visualisations from lots of data sources.
Here are just a few benefits:
- Dynamic reports that can automatically update.
- Easy to setup connections between other Google services like Analytics, Adwords, Search Console and of Google Sheets!
- Ability to share reports (just like sharing any other Google Drive files).
50+ Data Studio Templates (aka Looker Studio Templates)
Checkout these handy data studio templates:
Data Studio Templates (organised by type)
Google Search Console Performance Dashboard
Use this dashboard from Aleyda Solis to easily visualise and analyze Search Console data.
Google Analytics Audiences, Acquisition and Behavior Reports
There are actually three reports here: Behaviour, Acquisition, and Audience for insightful reporting.
Google Analytics Data
This is a great monthly overview report. What’s useful is it comes loaded with demo data so you can have a play around with it (without needing access to Google Analytics).
SEO Quick Wins finder
This report quickly finds and visualises meta data optimisation opportunities.
Digital Marketing Report Template
A one-click marketing report to show how your content marketing, SEO, and traffic generation efforts performed.
Logfile Analysis for SEO Dashboard
One for technical SEO fans here: a template for doing advanced logfile analysis for SEO using Cloudflare, Logflare, Bigquery and Google Data Studio.
Content Marketing Report
A 7 page report for content marketing that acts as an all in one marketing and SEO template. Shows all important metrics and marketing KPIs without having to login to your Google Analytics account.
This report shows how content is performing: how are blog sessions are trending, what’s driving traffic, which are the top categories and more.
Keyword Cannibalisation Explorer (GSC)
This super handy Google Data Studio template allows you to explore potential keyword cannibalisation using Search Console data.
Web Analytics Dashboard
A multipage report for eCommerce that helps make sense of data.
Data Studio Ecommerce Template
Another great eCommerce template. This one gives you easy to read data and metrics at glance thanks to calculated metrics and sparklines.
Google Analytics Ecommerce Dashboard
A great Ecommerce report loaded with data from the free Google Analytics Demo Account. So if you don’t have your own data, you can play around, experiment and learn Data Studio. Nice.
Users by Time of Day Heatmap
A template that displays a Time of Day Heatmap in Data Studio. It highlights the times users visit the site the most. The template comes with sample data + a step-by-step tutorial on how to recreate it.
Google Ads Data Studio Report
Bind Media may have built the most comprehensive (and best looking) Google Ads Data Studio Template. You can toggle between Lead Gen & Ecommerce reports, get a conversion breakdown, competitor insights and more.
Adwords Data Studio Template Report
A 10+ Page Adwords Template Report for Google Data Studio for pulling in Adwords, Facebook and Bing Ads data.
A Facebook ads reporting dashboard built using Supermetrics.
Next Ad’s Facebook Campaign Dashboard
From The Next Ad, this report makes finding insights for your latest Facebook Campaign nice and easy.
Site Speed Report
This simple but effective speed report shows you exactly what pages are not running as fast as they should be.
Organic Search Performance
A practical SEO dashboard to quickly review client performance, find any issues and judge the effectiveness of ongoing optimization.
Canonicalized eCommerce Speed Report
Two dashboards here to help you track the speed of your site based on the Average Page Load Time metric.
Aro Digital’s Performance Dashboard
A 4-page report that simplifes your website & marketing insights (with date, channel grouping, country and age filters).
Data Studio Rank Tracker
Does what it says on the tin: a rank tracker built with data studio. Sweet!
GSC Rank Monitoring
A rank monitoring system using Search console Average Position
Monthly SEO Report
This customisable Data Studio template is made up of 14 pages to track campaigns, traffic, revenue and keyword growth for SEO clients.
SEO Report for Clients
A monthly SEO report for clients using Google Analytics and Google Search Console data.
Monthly SEO Reports
This monthly report uses data from Google Analytics, Google Search Console, and a crawl from Screaming Frog to highlight the previous month’s SEO performance.
Google Data Studio Template SEO Dashboard
Use this site performance dashboard to track KPI’s in order to to keep an eye on the performance of your website.
SEO Analysis Report
This Data Studio template analyzes your website’s organic performance so you can get a handle on Organic traffic trends, top performing pages, keyword visibility and more.
Local SEO Report
This Data Studio report has been built specifically for local SEO. It pulls in data from Google My Business, Google Analytics and Google Search Console so you can track location-specific progress.
Local SEO Keyword Research Report
This Google Data Studio report is specifically designed for local keyword research. It shows the top 10 keywords in GMB & top 10 keywords in organic (by impressions), groups keywords into categories, gets impressions data for locations and more.
Agency Pulse Report
Use this Data Studio report to centralise your agency reporting across all your websites. Keep track of traffic progressions, leads & revenue as well as channel breakdowns on one report.
Web Analytics Dashboard
Use this dashboard to visualise data from Google Analytics, Adwords and Search console into detailed reports for events and goals.
KPI Snapshot, SEO & Adwords Report
There’s three separate reports here: KPI Snapshot, SEO report and Adwords performance.
YouTube Partner Program Eligibility Tracker Dashboard
A dashboard to help YouTube creators see how they are performing to see when to start monetizing their videos.
- Google’s very own Data Studio report gallery right here 👉 Data Studio marketing templates
- Community made templates here 👉 Data Studio reports built by the community
- Supermetric’s collection of templates here 👉 Supermetrics marketing dashboard templates
Data Studio Help & Resources
So there you have it: loads of Data Studio Templates to get stuck into. If I’ve missed one or maybe you’ve built something yourself that isn’t on the list, just let me know and I’ll add it.
If you want to dig deeper into the world of Data Studio, here are some more resources to help you:
- Introduction to Google Data Studio by Ben Collins
- Beginner’s Tutorial by Distilled
- A Strategic Guide To Building Powerful Reports by Jeffalytics
- Google Data Studio Resources by Helpfullee
If you like this collection, you might like the curated directory of Google Sheets templates. Theres over 100 sheets in there to help marketers. Check it out.