Competitor Research Templates

Want to speed up your competitor analysis? Check out these SEO competitive research templates to reverse engineer what is working.

Good artists copy. Great artists steal.

I’m not claiming to be an artist, but I am claiming to steal from my competition.

Only I call it competitor research so it’s fine. Speed up your stealing research with these sheets templates. Sheets can help you seriously speed up stealing from your competition.

Google Sheets Competitor Research Templates

Checkout these Google Sheets Competitor Research Templates:

SEO Competitor Analysis Template


Use this free Google Sheets template to conduct competitor analysis as part of your SEO strategy. Find out what keywords and backlinks your competition has, but you do not. Then take advantage of this analysis for your campaign.

Grab the sheet

Competitor Keyword Research


This competitor keyword research sheet allows you to explore your competitor’s keywords using SEMRush. Then, identify content gaps in your client’s keyword footprint vs the keywords that their competitors rank for (but your client does not).

Grab the sheet

Competitor Content Gap Analysis


This post walk you through how to do a competitor content gap analysis using SEMRush. Then using the nifty sheet, you can use Google Search Console to determine if title tags & meta descriptions can be improved.

Grab the sheet

Clique Hunter Analysis


Clique Hunter is a backlink analysis tool that helps you find out which backlinks your competitors have in common (by analyzing up to 10 of your competitors backlink profiles). The sheet templates helps you do this at scale by analysing your data more efficiently so you can build out your backlink strategy.

Grab the sheet

Competitor Backlink Analysis


A competitor backlink analysis template that helps you to reverse engineer the link profile of your competitors.

Grab the sheet


 

Competitor Research Sheets for Marketers 🔥

Think I’ve missed a Google Sheets Competitor Research Template? Or maybe you’ve built something yourself that isn’t on the list? Just let me know and I’ll add it.

‼️ I did not make these templates, I only collected them & presented them here. The creators are the ones linked to. Again, I do not own (or claim to) any of these sheets.‼️

Don’t forget to go check out the other Google Sheets Templates →

Don't miss out on new templates.

Sign up to get notified when new Google Sheets templates + tools get added to the directory.