SEO + Website Audit Templates

Last Updated on October 31, 2022 by Jake Sheridan

Spending too long managing & performing SEO audits. Try using these Google Sheets website audit templates to help.

Audits come in all shapes and sizes (and sometimes flavours).

You’ve got SEO audits, full website audits, simple checklists and more. But one thing they all have in common is they take time. Speed up your content, technical SEO and social media audits with these templates.

Google Sheets Audits Templates

Checkout these Google Sheets Audits Templates:

Social Media Audit Spreadsheet

Doing a regular social media audit can be time consuming. Thankfully this sheet makes it easy to track all your social profiles in one place and pull out things like posting frequency, followers growth and engagement.

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Content Audit

This template allows you to run a quick SEO content audit without ever leaving Google Sheets. It pulls raw data from 6 sources (Google Analytics, Google Search Console, Screaming Frog, Ahrefs, Majestic SEO, and Moz) using the super-handy Supermetrics.

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Technical SEO Audit Checklist

This technical audit checklist makes SEO work faster, more effective, and more impactful by considering the underlying problems to tackle/prevent. It then presents them in an easy to use format with handy colour coded grading.

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Simple Site Audit Tool

This simple free site audit tool uses sheets formulas to analyze a website from a sitemap URL or list of URLs. It checks for things like Schema usage, titles, meta descriptions, heading issues, and for any duplication issues.

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Content Audit

Manually review every page on a site can take ages. This content audit automates over 90% of the process for you, by crosswalking large amounts of data from GA, Ahrefs and Sitemaps. Quickly analyze page level quality – links, bounce rate, organic traffic and more.

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Local Business Competitive Audit

This Local SEO analysis spreadsheet look at the strengths and weaknesses of multiple businesses. So you can spend more time planning and ranking in the Map’s Pack.

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Content Audit Template [Ahrefs]

Use this content audit template alongside Ahrefs to automate the analysis and learn how to increase organic traffic to your website.

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50+ Point Local SEO Checklist

A local SEO checklist with over 50 checks, tips and ideas to help you improve your local SEO.

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SEO Audit Checklist

An ever changing SEO audit checklist to make sure your technical SEO is on point.

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Content Audit [Distilled]

This content audit template evaluates existing content to establish a baseline before jumping in head first to a content strategy.

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Audits Sheets for Marketers 🔥

Think I’ve missed a Google Sheets Audits Template? Or maybe you’ve built something yourself that isn’t on the list? Just let me know and I’ll add it.

‼️ I did not make these templates, I only collected them & presented them here. The creators are the ones linked to. Again, I do not own (or claim to) any of these sheets.‼️

Don’t forget to go check out the other Google Sheets Templates →