Content Marketing Templates

Last Updated on October 31, 2022 by Jake Sheridan

Want to speed up content research, planning, finding topics & filling in content gaps? Try using these Google sheets templates to help.

Spoiler: you can’t automate good content. But you can speed up your workflow.

Good content starts with good research and planning. That takes time though.

To speed up your process, grab these content marketing sheets to find topics & content gaps and to get the content ball rolling Indiana Jones-style.

Google Sheets Content Templates

Do you feel like you’re constantly playing catch up with content?

You have a folder full of half-finished content calendars but not enough content output.

Well the best way to create an effective content marketing strategy is by consistently getting content out the door. And that’s where editorial calendars come in.

You don’t need to reinvent the wheel here, just build on the templates below.

Checkout these Google Sheets Content Templates:

Blog Post Traffic Tracker

This sheet shows you which blog posts are getting the most traffic, allowing you to make sure you know which content is working, what isn’t and your best performing topics.

Grab the sheet

Content Strategy Discovery Tool

Looking for quick insights into popular content topics across the web? This sheet template has got you covered. It finds topic inspiration for your content marketing efforts in no time, using a large number of new social sites, content aggregators and news sources.

Grab the sheet

Topic Opportunity Finder

Find target topics instead of keywords with the Topic Opportunity Finder. It aggregates your competitors’ ranking keywords into general topics so you can identify the overall topics that your competitors rank for.

Grab the sheet

Content Gaps Finder

This sheet helps you to find content gaps on your site. If you were wondering, content gaps are keywords ranking past page 3. They can be related topics not being targeted or maybe in need of better on-page optimisation.

Grab the sheet

Featured Snippet Opportunity Finder

Use this tool (along with Ahrefs) to find every featured snippet opportunity for your site in no time.

Grab the sheet

Power Words Cheat Sheet

Power words are persuasive words used to trigger an emotional response/compel someone to take action. Thankfully, Fomo have put together this handy cheat sheet of 155 power words to use in your copywriting.

Grab the sheet

Multiple Participant Content Calendar Timeline

This content calendar setup runs on a combo of Google Sheets and Slack. Use it to automate your content process within your team and contractors.

Grab the sheet

Editorial Calendar Planner

A simple way to manage your content pipeline in Google Sheets.

Grab the sheet

Old Blog Post Refresh Checklist

Run through this simple checklist to refresh old blog posts to increase traffic.

Grab the sheet

Google Sheets Calendar Templates

Hands up who’s spent too long building out a content calendar, but not enough time actually creating content?

Don’t make that mistake, take inspiration from the calendar templates below and modify them to fit into your workflow:

Data-Driven Editorial Calendar For SEO

A data-driven SEO content calendar takes into account business strategy, seasonality, difficulty, and available resources to maximize ROI with content.

Grab the sheet

Marketing Editorial Calendar Template

HubSpot’s free blog editorial calendar, has been used by over 140,000 marketers worldwide. This simple template provides an easy way to plan and optimize your marketing content

Grab the sheet

Content Calendar

A simple spreadsheet to get a high-level view of your content plan.

Grab the sheet

Content Calendar Spreadsheet

An interactive content calendar template to put your content strategy into an actionable plan.

Grab the sheet

Digital Marketing Calendar

This digital marketing calendar gives you a place to align your cross-channel communications, plan out content, and track progress across major digital projects in a centralized place for your whole team to see.

Grab the sheet

Blogging Editorial Calendar Template

A blog editorial calendar and schedule you can use for free to keep track of what you need to do to run your blog

Grab the sheet



Content Sheets for Marketers 🔥

Think I’ve missed a Google Sheets Content Template? Or maybe you’ve built something yourself that isn’t on the list? Just let me know and I’ll add it.

‼️ I did not make these templates, I only collected them & presented them here. The creators are the ones linked to. Again, I do not own (or claim to) any of these sheets.‼️

Don’t forget to go check out the other Google Sheets Templates →