Content Marketing Templates

Want to speed up content research, planning, finding topics & filling in content gaps? Try using these Google sheets templates to help.

Spoiler: you can’t automate good content. But you can speed up your workflow.

Good content starts with good research and planning. That takes time though.

To speed up your process, grab these content marketing sheets to find topics & content gaps and to get the content ball rolling Indiana Jones-style.

Google Sheets Content Templates

Do you feel like you’re constantly playing catch up with content?

You have a folder full of half-finished content calendars but not enough content output.

Well the best way to create an effective content marketing strategy is by consistently getting content out the door. And that’s where editorial calendars come in.

You don’t need to reinvent the wheel here, just build on the templates below.

Checkout these Google Sheets Content Templates:

Blog Post Traffic Tracker


This sheet shows you which blog posts are getting the most traffic, allowing you to make sure you know which content is working, what isn’t and your best performing topics.

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Content Strategy Discovery Tool


Looking for quick insights into popular content topics across the web? This sheet template has got you covered. It finds topic inspiration for your content marketing efforts in no time, using a large number of new social sites, content aggregators and news sources.

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Topic Opportunity Finder


Find target topics instead of keywords with the Topic Opportunity Finder. It aggregates your competitors’ ranking keywords into general topics so you can identify the overall topics that your competitors rank for.

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Content Gaps Finder


This sheet helps you to find content gaps on your site. If you were wondering, content gaps are keywords ranking past page 3. They can be related topics not being targeted or maybe in need of better on-page optimisation.

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Featured Snippet Opportunity Finder


Use this tool (along with Ahrefs) to find every featured snippet opportunity for your site in no time.

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Power Words Cheat Sheet


Power words are persuasive words used to trigger an emotional response/compel someone to take action. Thankfully, Fomo have put together this handy cheat sheet of 155 power words to use in your copywriting.

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Multiple Participant Content Calendar Timeline


This content calendar setup runs on a combo of Google Sheets and Slack. Use it to automate your content process within your team and contractors.

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Editorial Calendar Planner


A simple way to manage your content pipeline in Google Sheets.

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Old Blog Post Refresh Checklist


Run through this simple checklist to refresh old blog posts to increase traffic.

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Google Sheets Calendar Templates

Hands up who’s spent too long building out a content calendar, but not enough time actually creating content?

Don’t make that mistake, take inspiration from the calendar templates below and modify them to fit into your workflow:

Data-Driven Editorial Calendar For SEO

A data-driven SEO content calendar takes into account business strategy, seasonality, difficulty, and available resources to maximize ROI with content.

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Marketing Editorial Calendar Template

HubSpot’s free blog editorial calendar, has been used by over 140,000 marketers worldwide. This simple template provides an easy way to plan and optimize your marketing content

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Content Calendar

A simple spreadsheet to get a high-level view of your content plan.

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Content Calendar Spreadsheet

An interactive content calendar template to put your content strategy into an actionable plan.

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Digital Marketing Calendar

This digital marketing calendar gives you a place to align your cross-channel communications, plan out content, and track progress across major digital projects in a centralized place for your whole team to see.

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Blogging Editorial Calendar Template

A blog editorial calendar and schedule you can use for free to keep track of what you need to do to run your blog

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Content Sheets for Marketers 🔥

Think I’ve missed a Google Sheets Content Template? Or maybe you’ve built something yourself that isn’t on the list? Just let me know and I’ll add it.

‼️ I did not make these templates, I only collected them & presented them here. The creators are the ones linked to. Again, I do not own (or claim to) any of these sheets.‼️

Don’t forget to go check out the other Google Sheets Templates →

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