Social Media Templates

Looking to get more done on social media? Try using these tracking sheets, calendars and automation tools built in Google Sheets.

Remember a time when social didn’t mean Twitter or Facebook without explicitly saying their names? Nah, me neither.

It can be hard to do social well, you’ve got to plan it, schedule it and report on it.

Google Sheets Social Templates

Checkout these Google Sheets Social Templates:

Social Media Report Card [Buffer]


This social media report sheet is designed to give you a snapshot view of your last 7 days of social media stats, using Buffer data exports. It can also be modified to work with exported data from Twitter, Facebook, or Instagram.

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Social Media Baselines


Use this Google Sheet to know which social media posts are on track and which are taking off. Just enter your social media data and the formulas do the rest, highlighting any update that goes above and beyond your average.

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Social Media Metrics Dashboard


This sheets dashboard tracks the performance of social media marketing so you visualize, and share social growth. Get an overview of performance with week-over-week growth and month-over-month growth.

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Twitter Auto Poster


This tool lets you schedule and auto-post your tweets directly from Google Sheets. It even includes repeat functionality and logging. And it’s 100% free with no need to create any accounts.

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Instagram Growth Tracker


A simple but effective dashboard to track your Instagram growth (including followers & following % changes) all inside a handy spreadsheet.

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Social Media Calendar Template


A social media calendar (based on the template Airbnb used to use to run their social) to help you plan and track social media activity.

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Social Sheets for Marketers 🔥

Think I’ve missed a Google Sheets Social Template? Or maybe you’ve built something yourself that isn’t on the list? Just let me know and I’ll add it.

‼️ I did not make these templates, I only collected them & presented them here. The creators are the ones linked to. Again, I do not own (or claim to) any of these sheets.‼️

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