Wouldn’t it be great if you could automate things like PageSpeed Insights, GA and GSC checks? Well try using these Google APIs.
21 Useful Google APIs for Building Your Own Tools
Google is a small, family run business. For some reason, they provide (mostly free) access to a selection of APIs that can be useful for marketers.
You can see the full list of APIs available in the Google APIs Explorer.
Or you can check out these cherry picked APIs for marketers:
| API | What it does |
| AdSense Host API | Generates performance reports, generates ad codes, and provides publisher management capabilities for AdSense Hosts. |
| AdSense Management API | Accesses AdSense publishers’ inventory and generates performance reports. |
| Analytics Core Reporting API v3 | Query for dimensions and metrics to produce customized reports. |
| Analytics Management API v3 | View and manage accounts, properties, views, filters, uploads, permissions, etc. |
| Apps Script API | Manages and executes Google Apps Script projects. |
| BigQuery API | A data platform for customers to create, manage, share and query data. |
| Cloud Natural Language API | Provides natural language understanding technologies, such as sentiment analysis, entity recognition, entity sentiment analysis, and other text annotations, to developers. |
| Cloud Text-to-Speech API | Synthesizes natural-sounding speech by applying powerful neural network models. |
| Cloud Translation API v2 | Integrates text translation into your website or application. |
| Content API for Shopping v2 | Manages product items, inventory, and Merchant Center accounts for Google Shopping. |
| Content API for Shopping v2.1 | Manages product items, inventory, and Merchant Center accounts for Google Shopping. |
| Dataflow API | Manages Google Cloud Dataflow projects on Google Cloud Platform. |
| Indexing API | Notifies Google when your web pages change. |
| Knowledge Graph Search API | Searches the Google Knowledge Graph for entities. |
| PageSpeed Insights API v4 | Analyzes the performance of a web page and provides tailored suggestions to make that page faster. |
| PageSpeed Insights API v5 | Analyzes the performance of a web page and provides tailored suggestions to make that page faster. |
| Search Ads 360 API | Reports and modifies your advertising data in DoubleClick Search (for example, campaigns, ad groups, keywords, and conversions). |
| Search Console API | View Google Search Console data for your verified sites. |
| Google Search Console URL Testing Tools API | Provides tools for running validation tests against single URLs |
| Google Sheets API | Reads and writes Google Sheets. |
| Google Slides API | Reads and writes Google Slides presentations. |
Google APIs for marketers
Think I’ve missed one of Google’s APIs? Just let me know and I’ll add it.
Don’t forget to go check out the other Marketing APIs →