Paid Search + PPC Templates

Last Updated on October 31, 2022 by Jake Sheridan

Need to stay on top of paid search performance? Try these PPC reporting templates and dashboards built in Google Sheets to help.

Google Sheets Paid Search Templates

Running paid search campaigns, being it Adwords, Facebook Ads or other networks need to be monitored, actioned and reported on. Sounds like a lot of clicking to me. Too much clicking.

Checkout these Google Sheets Paid Search Templates:

PPC Command Center


An AdWords dashboard in Google Sheets to help with aggregation and visualization of performance data so you can understand what’s going on with your campaigns.

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PPC Calculator


This PPC calculator can be used to focus on a complete programme, a single campaign, a single ad group, or a single keyword.

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PPC Cluster Worksheet


This PPC Cluster worksheet (Excel Spreadsheet) allows you to compare the performance of keyword clusters.

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PPC Planning Template for Ads


You can use this Google Sheets PPC Planning Template to aid in your media planning. All you have to do is connect your marketing sources and get started.

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Adwords Ad Planner


The Adwords Ad Planning spreadsheet assists you in planning your Adwords campaigns.

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Bulk Ad Performance Checker


This bulk ad performance checker monitors the effectiveness of Facebook Ads, Google Ads, and Microsoft Ads budgets.

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Detailed Paid Channel Mix Reporting


Compare your paid channel stats across ad networks and perform a complete analysis based on the information.

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Detailed Paid Channel Mix Report (with Yandex)


Analyze data from numerous advertising networks, including Yandex.Direct, to better understand your campaign.

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E-commerce Performance Dashboard


To get a better idea of your online store’s success, combine data from Google Ads, Facebook Ads, and Google Analytics using this template.

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Facebook Ads High-Level Monthly Report


With this high-level reporting template, you can see how your Facebook ads have performed over time.

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Compare the paid and organic traffic performance of your most critical keywords.

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With this useful template, you can speed up the testing of your Google Ads copy.

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With this budget tracker, you can make sure your Google Ads accounts aren’t overpaying or underspending.

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Make sure your clients’ Google Ads accounts aren’t overspending or underspending.

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Simplify the process of editing your Google Ads across several ad groups at the same time.

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This template gets key data, such as MoM movements and 12-month trend lines, to provide an overview of your Google Ads account’s success.

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Determine which of your Google Ads keywords have low quality ratings and how you can fix them quickly.

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Get a complete picture of your Google Ads account’s performance.

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With this visual heatmap tool, you can quickly examine the success of your Google Ads keywords.

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Report on the results of your Google Ads campaigns to your clients or internal stakeholders.

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Google AdSense & Google Analytics Report


Determine which traffic sources generate AdSense revenue quickly with this Adsense/Analytics template.

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Google AdSense Reporting Template


Analyze the performance of your AdSense account by channel, ad format, URL, and targeting type.

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Bing Ads Client Budget Tracker


This template will help you keep track of your clients’ Bing Ads spending by highlighting the accounts that require your attention.

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Bing Ads High-Level Monthly Report


Give clients or internal stakeholders a fast summary of your Microsoft Advertising account’s success.

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Compare your current CPM to the optimal CPM to see whether there’s potential for improvement.

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Think I’ve missed a Google Sheets Paid Search Template? Or maybe you’ve built something yourself that isn’t on the list? Just let me know and I’ll add it.

‼️ I did not make these templates, I only collected them & presented them here. The creators are the ones linked to. Again, I do not own (or claim to) any of these sheets.‼️

Don’t forget to go check out the other Google Sheets Templates →