Last Updated on October 31, 2022 by Jake Sheridan
Google Sheets Paid Search Templates
Running paid search campaigns, being it Adwords, Facebook Ads or other networks need to be monitored, actioned and reported on. Sounds like a lot of clicking to me. Too much clicking.
Checkout these Google Sheets Paid Search Templates:
PPC Command Center
An AdWords dashboard in Google Sheets to help with aggregation and visualization of performance data so you can understand what’s going on with your campaigns.
PPC Calculator
This PPC calculator can be used to focus on a complete programme, a single campaign, a single ad group, or a single keyword.
PPC Cluster Worksheet
This PPC Cluster worksheet (Excel Spreadsheet) allows you to compare the performance of keyword clusters.
PPC Planning Template for Ads
You can use this Google Sheets PPC Planning Template to aid in your media planning. All you have to do is connect your marketing sources and get started.
Adwords Ad Planner
The Adwords Ad Planning spreadsheet assists you in planning your Adwords campaigns.
Bulk Ad Performance Checker
This bulk ad performance checker monitors the effectiveness of Facebook Ads, Google Ads, and Microsoft Ads budgets.
Detailed Paid Channel Mix Reporting
Compare your paid channel stats across ad networks and perform a complete analysis based on the information.
Detailed Paid Channel Mix Report (with Yandex)
Analyze data from numerous advertising networks, including Yandex.Direct, to better understand your campaign.
E-commerce Performance Dashboard
To get a better idea of your online store’s success, combine data from Google Ads, Facebook Ads, and Google Analytics using this template.
Facebook Ads High-Level Monthly Report
With this high-level reporting template, you can see how your Facebook ads have performed over time.
Google Ads & Organic Keyword Performance Report
Compare the paid and organic traffic performance of your most critical keywords.
Google Ads Ad Label Testing Tool
With this useful template, you can speed up the testing of your Google Ads copy.
Google Ads Budget Tracker
With this budget tracker, you can make sure your Google Ads accounts aren’t overpaying or underspending.
Google Ads Campaign Budget Tracker
Make sure your clients’ Google Ads accounts aren’t overspending or underspending.
Google Ads Copy Edit Tool
Simplify the process of editing your Google Ads across several ad groups at the same time.
Google Ads High-Level Monthly Performance Report
This template gets key data, such as MoM movements and 12-month trend lines, to provide an overview of your Google Ads account’s success.
Google Ads Historical Quality Score Analysis Template
Determine which of your Google Ads keywords have low quality ratings and how you can fix them quickly.
Google Ads In-Depth Performance Report
Get a complete picture of your Google Ads account’s performance.
Google Ads Keyword Heatmap Analysis Template
With this visual heatmap tool, you can quickly examine the success of your Google Ads keywords.
Google Ads Monthly Performance Report
Report on the results of your Google Ads campaigns to your clients or internal stakeholders.
Google AdSense & Google Analytics Report
Determine which traffic sources generate AdSense revenue quickly with this Adsense/Analytics template.
Google AdSense Reporting Template
Analyze the performance of your AdSense account by channel, ad format, URL, and targeting type.
Bing Ads Client Budget Tracker
This template will help you keep track of your clients’ Bing Ads spending by highlighting the accounts that require your attention.
Bing Ads High-Level Monthly Report
Give clients or internal stakeholders a fast summary of your Microsoft Advertising account’s success.
Paid Social Performance Dashboard
Compare your current CPM to the optimal CPM to see whether there’s potential for improvement.
Paid Search Sheets for Marketers 🔥
Think I’ve missed a Google Sheets Paid Search Template? Or maybe you’ve built something yourself that isn’t on the list? Just let me know and I’ll add it.
‼️ I did not make these templates, I only collected them & presented them here. The creators are the ones linked to. Again, I do not own (or claim to) any of these sheets.‼️
Don’t forget to go check out the other Google Sheets Templates →