Using Google Sheets and keyword research for SEO go hand in hand.
I actually like keyword research. Picking the right terms and watching them jump up the rankings. #SAD
What I don’t like is finding them. It takes too long and there’s too much clicking and copy and pasting involved. Do what I do: supercharge your keyword research (and rank tracking) with these free keyword analysis templates.
Google Sheets Keyword Research Templates
Checkout these Google Sheets Keywords Templates:
Keyword Gap Analysis
This spreadsheet finds keyword gaps – it find new keyword opportunities by looking at the keywords your competitors are ranking for, but you (or your clients sites) are not.
Quick Win Keyword Finder
A Google Sheets template for finding underperforming keywords you can then work on moving up to the first page of Google.
Search Volume Estimator [for adult keywords]
If you work in the adult niche, Google doesn’t give keyword search volumes for certain queries. Even if you aren’t in that industry your SEO and PPC tracking and reporting could be effected… Unless you use this sheet to claw back your data.
This template matches up Search Console and Google Analytics data into a sheet so you can see your top keywords and engagement metrics side by side. Great for seeing which keywords are driving organic traffic.
Bulk Search Volume Checker
Quickly check search volumes in bulk right in a Google Sheets via SEMRush.
GooberSuggest Keyword Research Tool
GooberSuggest is a free keyword research tool for finding SEO opportunities via Google auto complete suggestions. Plug in the SEMRush API and get extra features like opportunity highlighting.
Keyword Cannibalization Finder
Keyword cannibalisation can be annoying. It can be even more annoying to find. Use this sheet to find instances where you are competing with yourself super quick.
Keyword Cannibalization Checker
This sheet pulls in data via the Supermetrics add on to show you keyword cannibalisation.
Keyword Ranking Difficulty & Opportunity Finder
This sheet finds keyword suggestions and determines which ones would be easier to rank for based on competition using the SEMrush API.
Bulk Free Keyword Position Checker
Really does what it says on the tin. This free keyword rank checker tool checks your site’s keyword positions.
Keyword Research Tool [Google Autocomplete API]
Get autocomplete keywords directly in Google Sheets. Find out what people are searching for using the Google Autocomplete API. A massive time saver for keyword research for content writing.
Keyword Rank Checker
Not really much to say on this one. It’s rank checker and it lives in Sheets that lets you track keyword rankings, schedule runs and see over-time statistics.
Google ‘Q&A’ Extraction
This Google Sheet tidies up the mass extraction of ‘People also ask’ boxes (via Xpath). You can grab all the questions & answers shown in Google search results and use this tool to tidy up the data. Very cool.
Keyword Traffic Estimator
Use this Google Sheet to work out whether there is enough search volume to make a positive ROI. Just manually input your keyword data, as well as your estimated position, and the sheet will do the rest.
Quick Keyword Classifier
Use this Google Sheet-based keyword categorisation tool to quickly classify keywords into manageable groups so they can easily mapped to your pages. Sweet.
Automated Keyword Research Tool
A useful spreadsheet for speeding up keyword research to save you potentially hours of work.
Google Search Console Rank Tracker
This free rank tracking template uses data from the Search Console API and tracks, stores and visualises it within Google Sheets. This (beautiful looking) dashboard give you a grossing keyword overview, daily ranking trend tables and ranking distribution charts.
Keyword Tracking Sheet (Sistrix API)
This keyword tracking works in a Google Sheets spreadsheet by querying the Sistrix API to keep track of rankings.
Keyword Research Spreadsheets for Marketers & SEOs 🔥
Think I’ve missed a Google Sheets Keywords Template? Or maybe you’ve built something yourself that isn’t on the list? Just let me know and I’ll add it.
‼️ I did not make these templates, I only collected them & presented them here. The creators are the ones linked to. Again, I do not own (or claim to) any of these sheets.‼️
Don’t forget to go check out the other Google Sheets Templates →