PPC + SEO Calculators

Need to quickly work out SEO, PPC ROI or calculate CTR? Try out these marketing calculators built with Google Sheets.

As a kid I always wanted a watch with a built in calculator. It was the pinnacle of tech for me.

Now I’m more interesting in calculators built in sheets to help me work out organic traffic potential or click through rates. Once a nerd, always a nerd.

Google Sheets Calculators Templates

Checkout these Google Sheets Calculators Templates:

SEO Search Volume Calculator


A simple-to-use Google Sheet packed with industry data to help give you insight (quickly) into how many clicks you may get when ranking for certain keywords.

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CTR Calculator


No one likes (not provided). Thankfully this handy calculator works out your true CTR using Search Console data, so you can understand your most valuable keywords and how much traffic they’re driving.

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Organic Traffic Calculator


Get a rough estimate of potential organic traffic you can expect from an Ahrefs keyword export.

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PPC ROI Calculator


This PPC calculator works out the ROI of a paid search campaigns for you (Revenue – Costs / Costs).

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SEO ROI Calculator #1


This SEO calculator works out the ROI of a SEO campaigns for you.

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SEO ROI Calculator #2


Another SEO calculator for working out the ROI of a SEO campaigns.

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Website ROI Calculator


An ROI calculator to help you see how your website is doing, and take action depending on the results.

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Calculators Sheets for Marketers 🔥

Think I’ve missed a Google Sheets Calculators Template? Or maybe you’ve built something yourself that isn’t on the list? Just let me know and I’ll add it.

‼️ I did not make these templates, I only collected them & presented them here. The creators are the ones linked to. Again, I do not own (or claim to) any of these sheets.‼️

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