30+ Airtable Templates

Last Updated on July 1, 2021 by Jake Sheridan

Want to build useful nocode databases? Check out these Airtable templates for SEO, content marketing, social media and more.

Airtable is an  online platform for building (and sharing) relational databases. The user interface is simple, and allows anyone to spin up a database in minutes (without any coding skills).

You can store, organize, and collaborate on data for anything—like SOPs, editorial workflows, content audits, accounting. You name it, you can build probably build an Airtable for it.

But wait, this isn’t a Google Sheet?!

I know. But someone requested a few useful Airtable templates and I thought other marketers might find them useful. Plus, it’s always good to try new things.

30+ Airtable Templates for Marketers

I’ve grouped the following templates under the following subheadings:

  • SEO
  • Content Marketing
  • Marketing Plans & Campaigns
  • Social Media
  • Content Calendars
  • Presentations

Explore the templates below:


Useful SEO templates to help with… well SEO stuff:

Internal Link Tracking For SEO

Create a list of posts that need internal links adding to them.

Grab the Airtable

Keyword Research Planning

Keyword planning template to help with keyword expansion, competitor research and decision making.

Grab the Airtable

Basic SEO Checklist

A comprehensive SEO checklist to optimize your website for search engines.

Grab the Airtable

Pageview Tracking With The True North Formula

Tracking your organic traffic growth.

Grab the Airtable

Content Marketing

Airtable templates to help with managing editorial workflows, content assets, guest post strategies and more:

Content Marketing Management

Content marketing strategy/management template to streamline your content output

Grab the Airtable

Copy Management

A database to store all your copy in one place.

Grab the Airtable

Performance-Driven Content Marketing

A database to plan and track the performance of your content marketing efforts.

Grab the Airtable

Guest Blogging Strategy

Guest post strategy for offering your insights and ideas in other publications.

Grab the Airtable

Content Strategy For Multi-Product Firms

Sell multiple things? This content strategy template helps businesses with more than one product.

Grab the Airtable

Persona-Focused Content Marketing

Sell multiple things? This content strategy template helps businesses with more than one product.

Grab the Airtable

Marketing Asset Management

Central place for all of your marketing assets in a single library.

Grab the Airtable

Product Messaging Library

Keep all your content true to your brand identity with this product messaging library.

Grab the Airtable

Content Republishing Template

A database to help with content repurposing so you can publish new stuff every day.

Grab the Airtable

PR Template

PR template for keeping tabs of your press campaigns and contacts.

Grab the Airtable

Press Management Base

Press management database to track relationships with reporters, influencers, Youtubers and more.

Grab the Airtable

Marketing Plans & Campaigns

Reporting templates to help you pull all your data together and present it:

Marketing Campaign Tracking

Marketing campaign tracker for getting an overview of all your marketing efforts.

Grab the Airtable

Account Based Marketing Programs

Link audiences to their corresponding campaigns with this database

Grab the Airtable

Marketing Plan

Use this Airtable template to track all types of marketing goals.

Grab the Airtable

Small Business Marketing

Increase foot traffic to your small business with this loyalty (and messaging) template.

Grab the Airtable

Marketing Promotion Plan

Promotion plan to track each promotional plan along with which locations have signed up.

Grab the Airtable

Competitive Analysis

A competitive analysis system for tracking competitors, as well as their products.

Grab the Airtable

Social Media

Social media Airtable templates to help you get more done (socially):

Social Media (Planning And Execution)

Social media plan for keeping track of daily tasks + social media schedule.

Grab the Airtable

Social Media Planning And Design

Planning and design database to track all your post ideas and favorite social media images.

Grab the Airtable

Restaurant Social Media Marketing Calendar

A social media calendar for restaurants to keep track of all of marketing strategies.

Grab the Airtable

Content Calendars

A collection of actionable content calendars built in Airtable:

Blog Editorial Calendar

Blog editorial calendar to help manage the content creation process.

Grab the Airtable

Content Planning And Delivery Toolkit

Content toolkit for planning and delivering good website content.

Grab the Airtable

Social Media And Blog Content Calendar

Calendar to plan, manage, and schedule blog and social media content.

Grab the Airtable

Klipfolio’s Content Calendar

Content calendar to manage your content marketing process.

Grab the Airtable


Useful templates for business stuff:

SWOT Analysis

Find internal factors + external factors driving your business with this template.
Grab the Airtable

Stakeholder Analysis

A streamlined stakeholder analysis/management tool.
Grab the Airtable

Marketing One Pagers

A marketing on-pager to educate your customers on your product and offerings.
Grab the Airtable

Even MORE Airtable Resources

Here are some Airtable examples, templates, and tutorials for marketers:

Airtable Templates for Marketers 🔥

Think I’ve missed an Airtable Template? Or maybe you’ve built something yourself that isn’t on the list? Just let me know and I’ll add it.

‼️ I did not make these templates, I only collected them & presented them here. The creators are the ones linked to. Again, I do not own (or claim to) any of these.‼️

Don’t forget to go check out the other Google Sheets Templates →