Airtable is an online platform for building (and sharing) relational databases. The user interface is simple, and allows anyone to spin up a database in minutes (without any coding skills).
You can store, organize, and collaborate on data for anything—like SOPs, editorial workflows, content audits, accounting. You name it, you can build probably build an Airtable for it.
But wait, this isn’t a Google Sheet?!
I know. But someone requested a few useful Airtable templates and I thought other marketers might find them useful. Plus, it’s always good to try new things.
30+ Airtable Templates for Marketers
Quick Navigation
I’ve grouped the following templates under the following subheadings:
- SEO
- Content Marketing
- Marketing Plans & Campaigns
- Social Media
- Content Calendars
- Presentations
Explore the templates below:
SEO
Useful SEO templates to help with… well SEO stuff:
Internal Link Tracking For SEO
Create a list of posts that need internal links adding to them.
Keyword Research Planning
Keyword planning template to help with keyword expansion, competitor research and decision making.
Basic SEO Checklist
A comprehensive SEO checklist to optimize your website for search engines.
Pageview Tracking With The True North Formula
Tracking your organic traffic growth.
Content Marketing
Airtable templates to help with managing editorial workflows, content assets, guest post strategies and more:
Content Marketing Management
Content marketing strategy/management template to streamline your content output
Copy Management
A database to store all your copy in one place.
Performance-Driven Content Marketing
A database to plan and track the performance of your content marketing efforts.
Guest Blogging Strategy
Guest post strategy for offering your insights and ideas in other publications.
Content Strategy For Multi-Product Firms
Sell multiple things? This content strategy template helps businesses with more than one product.
Persona-Focused Content Marketing
Sell multiple things? This content strategy template helps businesses with more than one product.
Marketing Asset Management
Central place for all of your marketing assets in a single library.
Product Messaging Library
Keep all your content true to your brand identity with this product messaging library.
Content Republishing Template
A database to help with content repurposing so you can publish new stuff every day.
PR Template
PR template for keeping tabs of your press campaigns and contacts.
Press Management Base
Press management database to track relationships with reporters, influencers, Youtubers and more.
Marketing Plans & Campaigns
Reporting templates to help you pull all your data together and present it:
Marketing Campaign Tracking
Marketing campaign tracker for getting an overview of all your marketing efforts.
Account Based Marketing Programs
Link audiences to their corresponding campaigns with this database
Marketing Plan
Use this Airtable template to track all types of marketing goals.
Small Business Marketing
Increase foot traffic to your small business with this loyalty (and messaging) template.
Marketing Promotion Plan
Promotion plan to track each promotional plan along with which locations have signed up.
Competitive Analysis
A competitive analysis system for tracking competitors, as well as their products.
Social Media
Social media Airtable templates to help you get more done (socially):
Social Media (Planning And Execution)
Social media plan for keeping track of daily tasks + social media schedule.
Social Media Planning And Design
Planning and design database to track all your post ideas and favorite social media images.
Restaurant Social Media Marketing Calendar
A social media calendar for restaurants to keep track of all of marketing strategies.
Content Calendars
A collection of actionable content calendars built in Airtable:
Blog Editorial Calendar
Blog editorial calendar to help manage the content creation process.
Content Planning And Delivery Toolkit
Content toolkit for planning and delivering good website content.
Social Media And Blog Content Calendar
Calendar to plan, manage, and schedule blog and social media content.
Klipfolio’s Content Calendar
Content calendar to manage your content marketing process.
Presentations
Useful templates for business stuff:
SWOT Analysis
Find internal factors + external factors driving your business with this template.
Grab the Airtable
Stakeholder Analysis
A streamlined stakeholder analysis/management tool.
Grab the Airtable
Marketing One Pagers
A marketing on-pager to educate your customers on your product and offerings.
Grab the Airtable
Even MORE Airtable Resources
Here are some Airtable examples, templates, and tutorials for marketers:
- How to manage documentation in Airtable
- Airtable Guides by Industry
- Using Airtable for accounting + bookkeeping
- Automate invoicing with Airtable
- Airtable for content audits
- Visualise Airtable data in Google Data Studio
- Run an editorial workflow in Airtable
- Automate social media using Airtable
Airtable Templates for Marketers 🔥
Think I’ve missed an Airtable Template? Or maybe you’ve built something yourself that isn’t on the list? Just let me know and I’ll add it.
‼️ I did not make these templates, I only collected them & presented them here. The creators are the ones linked to. Again, I do not own (or claim to) any of these.‼️
Don’t forget to go check out the other Google Sheets Templates →